2011
Birth of
"Naimono wa nai"
Identity of this island
In a dialogue between Ama Town and designer Makoto Umebara, the phrase "What we don't have" was born to symbolize Ama Town and to proudly express the island's unique way of life, charm, and individuality. In the same year, Ama Town declared that there is "Naimono wa nai" in the town, and redesigned its staff business cards and PR posters with Ama Town's unique design.
The "Nai mono wa nai" DeclarationPress Release
2014
Spreading to Japan
Prime Minister Abe's policy speech
"Naimono wa nai" was quoted in Prime Minister Abe's policy speech at the 187th Diet Session
"Naimono wa nai" In Ama Town, Shimane Prefecture, located in the OkiSea, this phrase has become the logo. It doesn't have the conveniences of a city. But the message is that everything that is important for the future of Ama Town is here. By taking advantage of what is "unique to this island," Ama Town has achieved great success.
Rather than imitating large cities, we need to make the most of our individuality. We need to change our way of thinking. If each town has the spirit that the real thing can only be found here, the landscape will surely change."
-quoted from Prime Minister Abe's policy speech
2018
Spreading Overseas
International Conference
At the annual conference of the International Society for Quality-of-Life Studies(ISQOLS) held at the Hong Kong Polytechnic University, we presented the results of our joint research with environmental journalist Junko Edahiro and Ama Town.Overall, the conference was attended by 339 people from 38 countries around the world. The conference was attended by 339 people from 38 countries around the world, and many people visited the presentation room of "Nai mono wa nai".
"Nai-Mono-Wa-Nai": Ama Town's Concept of Sufficiency and Message to the World
2021
Value Dissemination
Official Web Site
The "Naimono wa nai" brand website (this website) was released to promote the values of "Nothing to be found" both domestically and internationally as values necessary for a sustainable society in the future. At the same time, "Naimono wa nai", which has been used on posters and business cards, has become the official logo.
2011
Birth of
"Nai mono wa nai"
Identity of this island
In a dialogue between Ama Town and designer Makoto Umebara, the phrase "What we don't have" was born to symbolize Ama Town and to proudly express the island's unique way of life, charm, and individuality. In the same year, Ama Town declared that there is "Nai mono wa nai" in the town, and redesigned its staff business cards and PR posters with Ama Town's unique design.
The "Nai mono wa nai" DeclarationPress Release2014
Spreading to Japan
Prime Minister Abe's policy speech
"Nai mono wa nai" was quoted in Prime Minister Abe's policy speech at the 187th Diet Session
"Nai mono wa nai" In Ama Town, Shimane Prefecture, located in the OkiSea, this phrase has become the logo. It doesn't have the conveniences of a city. But the message is that everything that is important for the future of Ama Town is here. By taking advantage of what is "unique to this island," Ama Town has achieved great success.
Rather than imitating large cities, we need to make the most of our individuality. We need to change our way of thinking. If each town has the spirit that the real thing can only be found here, the landscape will surely change."
-quoted from Prime Minister Abe's policy speech2018
Spreading Overseas
International Conference
At the annual conference of the International Society for Quality-of-Life Studies(ISQOLS) held at the Hong Kong Polytechnic University, we presented the results of our joint research with environmental journalist Junko Edahiro and Ama Town.Overall, the conference was attended by 339 people from 38 countries around the world. The conference was attended by 339 people from 38 countries around the world, and many people visited the presentation room of "Nai mono wa nai".
"Nai-Mono-Wa-Nai": Ama Town's Concept of Sufficiency and Message to the World2021
Value Dissemination
Official Website
The "Nai mono wa nai" brand website (this website) was released to promote the values of "Nothing to be found" both domestically and internationally as values necessary for a sustainable society in the future. At the same time, "Nai mono wa nai", which has been used on posters and business cards, has become the official logo.
